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Digital Marketing Specialist

Option Travel
Maadi, Cairo
Posted 3 years ago
26Applicants for2 open positions
  • 25Viewed
  • 9In Consideration
  • 16Not Selected
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Job Details

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Job Description

Job Overview

  • We are looking for an SEO/SME specialist to work on all search engine optimization marketing activities. with Hands on Design digital media to serve the planed purposes according to our Art Director Objectives.

Responsibilities and Accountabilities 

  • Design digital media campaigns aligned with business goals
  • You will be working on all SEO activities such as content strategy, content optimization, link building, and keyword strategy to increase rankings on all major search networks.
  • Writing effective SEO content for blogs, websites, and social media accounts.
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Filling websites and other content with effective keywords.
  • Identifying powerful keywords to drive the most valuable traffic.
  • Off-page optimization with link building.
  • Developing link building strategies.
  • Analyzing keywords and SEO techniques used by competitors.
  • Monitor redirects, click rate, bounce rate, and other KPIs.
  • Preparing detailed strategy reports.
  • Prepare and present reports regularly.
  • Compiling and presenting SEO guidelines.
  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices.
  • Establish our web presence to boost brand awareness
  • Maintain a strong online company voice through social media
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency
  • Monitor ROI and KPIs
  • Stay up-to-date with digital media developments
  • Generate, edit, publish and share daily content (original text, images, video or HTML)
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.
  • Monitor user engagement and write a creative social media content
  • Manage the content of company's website and all company social media accounts Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
  • Will be responsible for social media designs
  • Posting updates to all social media platforms.
  • Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)
  • Liaise with Marketing, Sales, and Product development teams to ensure brand consistency
  • Stay up-to-date with digital media developments
  • Social Media Strategist using social media for brand awareness and impressions

Job Requirements

  • Age from 22 - 28
  • 2-5 years of experience in SEO/SME
  • Strong written and verbal and presentation skills
  • Strong leadership and organizational skills

Requirements:

  • Interpersonal Skills, Customer Service, results oriented and Problem-Solving skills; Critical/ strategic Thinking, planning and execution, presentation skills, Effective Oral and Written Communication Skills in English, and Arabic, Presentable
  • Proven work experience as a Digital media specialist.
  • Familiarity with web design and content management systems
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines
  • Familiar with using a web Content Management System
  • Good understanding of social media KPIs
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

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